Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce businesses are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can result in better precision and even more reliable data
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more precise data
The conventional technique of tracking conversions on an internet site, making use of pixels, is having difficulty with changing browser privacy policies. This implies that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less precise than it must be.
Server-side monitoring is an extra safe and secure option that aids to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other security steps. This offers much more accurate data and a more complete picture of user journeys across channels.
Additionally, this kind of tracking enables companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives marketers more ownership over the data they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over information.
Server-side monitoring enables companies to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.
Standard pixel tracking depends on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables organizations to bypass these constraints and supply precise, consistent information that is much less prone to interference.
This sort of monitoring likewise allows organizations to track conversions that occur outside of the site, like call and in-store purchases. This is necessary given that brand-new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trusted for companies seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side monitoring allows businesses to adjust data payloads prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to catch user Instagram Ads automation data straight on your own web servers. This gets rid of dependancy on third parties, which can be prone to breaches and personal privacy infractions.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's likewise used to trigger event-based advertisements, such as retargeting. On the other hand, pixel tracking is a different approach that utilizes a tiny piece of code on your web page to collect information from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web browser constraints. This means that information accumulated by the website/app is first sent to the web server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and provides companies much more control over transmission, making it normally extra reliable. Because of this, it's less susceptible to information obstacles caused by points like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by browsers and ad blockers.