Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and may introduce additional costs, it can result in higher accuracy and even more trusted information
Pixel monitoring makes use of an item of code to register conversions on your website. It's easy to set up and less susceptible to advertisement blockers.
1. Extra exact data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with transforming browser privacy policies. This implies that the data being sent to Google Ads, Facebook Business Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is a more secure option that helps to bypass these restrictions, as it's packed from your own domain and treated as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other safety procedures. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the web site, such as call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing experts extra possession over the information they send, and makes it simpler to adhere to different data laws. It's also a whole lot much less at risk to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Better control over information.
Server-side monitoring enables companies to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing experts make even more educated advertising decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and offer exact, regular data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it gets to third party endpoints, boosting safety and privacy. This is specifically essential as different web browsers and platforms significantly alter how they take care of cookies. For instance, in iphone 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to catch user information directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.
A server-side tracking system is a collection of directions that tells your web site's server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate approach that utilizes a tiny piece of code on your page to collect information from users.
4. Much easier to apply
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing web internet browser limitations. This indicates that information collected by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it minimizes the scope of data monitoring and gives performance marketing strategy organizations extra control over transmission, making it generally a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a busted link or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data similarly that you would certainly with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have more precise information and helps guarantee conformity with personal privacy policies such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by internet browsers and ad blockers.